TVS Emerald has entered a Joint Development Agreement (JDA) for a 4-acre land parcel in Noombal, West Chennai, targeting a residential project with a potential booking value of ₹1,000 crore. The development will span 8.2 lakh sq ft of saleable area, reinforcing the company’s expansion in Chennai’s emerging western suburbs.
Strategic Move in West Chennai’s Growth Corridor
The Noombal site lies along the Koyembedu–Poonamallee corridor, a rapidly developing axis where industrial and warehousing dominance is giving way to residential demand. TVS Emerald’s project will feature contemporary residences with open spaces, lifestyle amenities, and sustainable planning—aligning with its focus on premium living environments.
Financial and Market Implications
For investors, the JDA signals TVS Emerald’s bet on West Chennai’s long-term potential. The ₹1,000 crore booking value target underscores the micro-market’s rising appeal, driven by infrastructure upgrades and expanding social amenities. Sriram Iyer, Director and CEO, noted the agreement advances the company’s growth strategy in Chennai’s western suburbs.
- Land parcel: 4 acres in Noombal, West Chennai
- Potential booking value: ₹1,000 crore
- Saleable area: 8.2 lakh sq ft
- Corridor: Koyembedu–Poonamallee
