Nippon Paint has tabled a €7.5 billion ($8.55 billion) offer for AkzoNobel’s decorative paints division, marking a strategic pivot after its earlier €12.5 billion bid for the entire company—backed by Sherwin-Williams—was rejected in May.

Why the New Nippon Paint Bid Matters

The proposal underscores the consolidation pressure in the global coatings sector, where rising costs and tariff uncertainties under former U.S. President Donald Trump have squeezed margins. AkzoNobel, home to the Dulux brand, previously dismissed the full-company bid as undervaluing its assets and lacking regulatory clarity.

AkzoNobel’s Alternative: The Axalta Merger

Instead of engaging with Nippon Paint’s latest €7.5 billion proposal, AkzoNobel is advancing its planned merger with U.S. coatings maker Axalta. Shareholders are set to vote on the Axalta deal on August 5, signaling the company’s preference for a different consolidation path.

Market Context and Next Steps

Nippon Paint confirmed the offer but noted no final decisions have been made. Bloomberg reported the Japanese firm submitted multiple bids in recent weeks, including the €7.5 billion proposal last week, but AkzoNobel neither disclosed nor engaged with the approach. The move reflects broader M&A activity as paint manufacturers seek scale to offset economic headwinds.

AkzoNobel did not respond to requests for comment outside business hours.